The “Shopping Marathon” (お買い物マラソン) is a monthly recurring sale on Rakuten Ichiba. By buying items across multiple storefronts, you scale your reward multiplier up to 10x+. We show you how to maximize points during these events.

Understanding Shop Cross-Buying (ショップ買いまわり)

Every purchase of 1,000 JPY (tax-incl.) or more at a distinct store increases your points multiplier across all purchases made during the marathon.

• 1 Store: 1x
• 2 Stores: 2x (+1%)
• 10+ Stores: 10x (+9%)

Pro Strategies to Maximize Yields

1. Purchase on “5 and 0 Days”

During the marathon, execute payments on days ending in 5 or 0 (5th, 10th, etc.) using your Rakuten Card for an extra point multiplier.

2. Include “Furusato Tax” Donations

Each municipality donation on Rakuten counts as a separate store. This is the single most efficient way to climb the shop multiplier tiers.

3. Buy 1,000 JPY Shipping-Free Staples

To clear remaining tiers, purchase 1,000 JPY items (free-shipping towels, snacks, etc.) to boost the multiplier across your larger cart items.