Municipalities in Japan run promotions leveraging cashless systems to stimulate local spending. While the federal My Number Card points project has concluded, local cities offer high-yield regional cashback campaigns. We examine how they work and where to find them.

Mechanics of Municipal Campaigns

Using local government budgets, users spending at merchants in target municipalities via PayPay, au PAY, d払い, or Rakuten Pay earn 10% to 30% back in reward points.

Key Aspects

• Chains Are Often Included: Regional gas stations, drugstores, and convenience stores participate, providing direct discounts on daily essentials.
• Open to Non-Residents / Tourists: Anyone can claim the points as long as they spend at qualifying merchants inside the target boundaries.

How to Find Local Campaigns

• Check Mobile App Maps: Inside payment apps, filter maps for active campaign flags.
• Search Aggregate Portals: Search keywords like “自治体 キャッシュレス キャンペーン” to find current tables of active regions.